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Let me first start this blog post by letting you know, this isn’t fully about insurance, but don’t leave just yet. Last week I attended the Social Media Marketing World Conference in sunny San Diego--well, somewhat sunny. The weather wasn’t as great as I had hoped for from Southern California, but San Diego was beautiful, nonetheless. Plus, who doesn’t love the fish tacos there? :)

The conference kicked off with a party on the USS Midway, a large aircraft carrier on the San Diego Harbor. There I got to check out aircraft from World War II, the Korean War and Vietnam--pretty cool! Obviously, I had to sit in one of the planes and test it out!

The next day 2 days, it was straight to business. I wanted to hear some of my favorite social media experts speak such as Laura Fitton and Amy Porterfield and have them teach me how to be a better marketer. Both left me filled with insight and a renewed excitement for this blog and my social media efforts for CoverHound.

There definitely were some common themes. Reaching out to your customers and prospects through a blog and social is just like real life. There’s a lot of noise out there, and people want you to provide use to them. If you are going to be a connection, you better be worth their time. This is my hope for this blog--that I can strive to make it more useful and give you the tips you need to shop for insurance smarter, manage your policies’ better and save more money.

Do you have an insurance topic in the auto, homeowners, renters or motorcycle track that you want me to write about? Email me at katherine@coverhound.com. Follow us on Twitter at @CoverHound and on Facebook at https://www.facebook.com/CoverHound. Let’s connect! I’d love to hear from you!

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