When CoverHound CEO Keith Moore speaks publicly about career experiences that prepared him to lead an online insurance agency operating as “a trusted adviser for curated choice,” he highlights jobs for Internet sites like LendingTree.com.
But when he has more time to describe his journey to the C-suite of one of the oldest InsurTech upstarts—now six years old—Moore begins the story with his first job in the traditional insurance industry.
“You’re at that magic moment of what insurance is all about,” he said, recalling his stint in the claims department of North Carolina Farm Bureau in Raleigh, N.C., while he was still in college. The student, whose early role involved taking inbound calls, doing paperwork and initial processing, would find his way back to the insurance industry again at least twice—once helping a mutual company overcome disruption and again at CoverHound, where some traditional insurance agents may view him as the disrupter.
Moore, whose passion for meeting the needs of customers and skills in online marketing define his work at both companies—and all those in between—prefers to think of CoverHound as one of the companies leading a wave of positive change in insurance distribution rather than disruption. The road to commanding the CEO spot of an InsurTech, he said, started with a love of data.
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