CoverHound, a site that lets people search for, compare and buy auto and property insurance both through its own site and Google’s insurance search, is today announcing that it has raised a further $33.3 million in funding as it adds one more large and strategic investor to its list of backers.

Insurance giant ACE Group is leading the Series C investment, and CEO Keith Moore tells TechCrunch values the company at around $103 million, after the company hit a milestone of 50,000 policies sold in the last two years, growing 170% in the last 12 months.

CoverHound’s service comes in the bigger wave of vertical marketplaces that let consumers search for, compare and buy financial products in a single place — a very successful area of e-commerce, with others like Zenefits and Credit Karma now valued in the multiple billions.

Click here for the full TechCrunch article.

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