CoverHound Announces Strategic Partnership with Source Interlink Media
Motor Trend and Other Sites to Integrate Online Insurance Shopping Tools
SAN FRANCISCO, CA – September 12, 2012 – CoverHound today announced a new partnership with Source Interlink Media. CoverHound will now power comparison auto insurance shopping on Motor Trend Automotive Group sites, including MotorTrend.com, IntelliChoice.com and Automotive.com. Consumers can use CoverHound’s platform on these websites to assess their personal insurance needs, compare instant and accurate quotes from leading carriers, and to buy the right policy at the right price.
“We’re thrilled to integrate our insurance shopping technology with Source Interlink Media’s industry-leading sites,” said Basil Enan, Founder and CEO of CoverHound. “Drivers who visit these sites and interact with these brands expect the very best in automotive content and shopping tools online, and now we are able to provide them with best-in-class insurance products as well.”
Source Interlink Media (SIM) is a leading integrated media company, serving enthusiast audiences primarily in the automotive sector. The company’s portfolio includes branded properties in print, digital, mobile, video and events. Online visitors who search for car insurance while on related SIM sites will be sent to CoverHound’s comparative shopping platform for fulfillment. In addition, a select group of sites will feature full CoverHound Insurance Information Centers by October, 2012. The CoverHound platform enables users to compare instant, accurate quotes from leading carriers and to buy a policy that fits both their needs and their checkbooks.
As part of the agreement, Source Interlink Media has also made a strategic financial investment in CoverHound, alongside returning investor Blumberg Capital.
“CoverHound’s approach to providing convenient one-stop online insurance shopping, real-time quotes, and customer service supported by real agents is in line with our goal of serving our online customers with useful tools and information to aid in their automotive shopping process,” said Tyler Schulze, Senior Vice President of Source Interlink Media. “We are excited to not only be able to offer this service to our audience, but also for the opportunity to invest in a company with substantial growth potential in a very large and important industry sector.”
CoverHound is redefining how people shop for insurance. Founded in May 2010 by Basil Enan, CoverHound provides consumers with instant, accurate and actionable rates from top insurance carriers. The CoverHound team is comprised of insurance veterans from companies like InsWeb, Unitrin Direct and State Farm. CoverHound has developed an API that is currently available to integrate with partners. For more information, or to try the service, please visit CoverHound.com.
About Source Interlink Media
Source Interlink Media, LLC, is the premier source of special interest media in the United States. With more than 75 publications, 100 websites, 800 branded products, 50+ events, and TV and radio programs, SIM is the largest provider of content to enthusiast communities interested in automotive, action sports, home theater and other niche activities. The division's strategy is to wholly focus on targeted audiences by leveraging and expanding upon its core market-leading brands through a multiplatform media approach.
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