To say juice has taken off as a trend in recent years would be an understatement. Forbes reports juicing was a $3.4 billion industry in 2013. Bright glasses of juice and trendy interiors go hand in hand with social media, so the phenomenon has garnered even more attention, thanks to photo-friendly online platforms and health-based web communities.
Juice might simply be the liquid from fruits and vegetables combined into tasty combinations, but establishing a successful juice bar requires a lot more than some fresh produce and a machine. To break into the juice industry, you’ll need logistical items (like a license and business insurance for juice bars) plus marketing, a commercial space and suppliers.
Let’s take a closer look at the essentials for launching a juice bar.
Branding and Market Research
First, it’s time to conduct some market research. Which companies do you consider competitors? Where are they located? Is there a niche your juice bar can fill within a certain community or geographical area?
Clearly, branding depends on a variety of factors. For example, there’s a global cold-pressed juice fad happening around the world. To tap into this market, you’ll have to prepare your juice products using a special hydraulic press. On the other hand, you may opt to delve more into smoothies or traditional juices. You may want to launch a standalone, independent shop or open a franchise.
Your juice bar’s identity will determine other important factors like its target audience and location, so choose wisely based on research.
A Business License
Just like any other business, your juice bar will require some licenses and permits to operate legally—most likely a general business license plus a food handler’s permit, vendor license and health permit proving you’ve met local, state and national safety requirements. Taking shortcuts in this department could get your business fined or closed for good, so do your due diligence beforehand.
Fruit and Vegetable Suppliers
Your company will need a pipeline of fresh produce coming in to keep up with customer orders. Buying locally is a savvy idea because it cuts down on wait times and shipping costs, plus it helps establish your juice bar as a community-minded company. After all, juice is only as tasty and healthy as the produce it came from, so make sure you find a quality wholesaler. Along with your ingredients, you’ll also need commercial-grade equipment.
Your Physical Space and Menu
Part of branding is designing a menu and physical space in line with your company’s overall identity. Whether your angle is green living, fitness, artisanal juice products, convenience or any other unique selling proposition, it’s important to convey this through your juice bar’s environment and marketing messages.
If all goes well, most days at your juice bar will simply be business as usual. But any accident—like a customer sustaining an injury, or an outbreak of food poisoning—makes your burgeoning juice business vulnerable to costly lawsuits.
If an employee hurts themselves on the job, you’ll need workers compensation coverage to take care of subsequent costs. Meanwhile, general liability coverage protects against injuries and property damage to visitors, plus claims of copyright infringement from competitors. Property insurance protects the value of your building’s structure and contents if an accident, like a fire, occurs. Bundling this multi-faceted protection into a Business Owner’s Policy is a convenient way to achieve peace of mind.
Business insurancence for juice bars is the secret ingredient. The right commercial policy allows you to open your doors with the confidence you’re financially protected in the event of liability, accidents, property damage and more. Find the right blend of coverage through CoverHound today!