Advertising goes hand-in-hand with operating a business. Success doesn’t just fall into your lap; you have to work for it. Part of building a business is being willing to invest your energies in all areas of that business, and that includes advertising.
Let’s say you argue that advertising isn’t in your small business budget – well, you had better make room for it. If you run a delivery or transportation service, investing in vehicle wraps (along with [commercial auto insurance](https://coverhound.com/business-insurance)!) for your vehicle fleet will increase public awareness AND interest. It’ll only be a matter of time before you see increased revenue. Still not convinced?
Read on, CoverHound is about to make one heck of an argument!
**Put the ‘Ad’ in Bada$$**
When you’ve been out and about running errands, you’ve most likely seen the big vans and passenger vehicles advertising some sort of service. Painted in strong colors and playful script, these cars are serving two functions:
*1. Transportation/Services:* These vehicles are used for your business in delivery, transportation catering, etc. and look snazzy doing it.
*2. They serve as mobile advertising billboards for your business.* The Outdoor Advertising Association of America (OAAA) has found that over [95 percent](http://quickbooks.intuit.com/r/local-marketing/are-vehicle-wraps-a-good-investment-for-your-small-business/) of Americans are accessed by media aimed at motorists and their passengers.
Even Über and Lyft drivers display their company’s insignia on their vehicles. Part of being a good business owner is being able to get the word out about the merits and services of your company. It doesn’t matter if you have an excellent business model—if you’re unable to implement your plans, it will all go up in smoke.
**Spend a Little, Earn A LOT**
You’re probably familiar with the expression, “you have to spend money to make money.” While you’re busy working to save money at the start of your business, don’t make that your main focus. Aside from trying to build community and grow your network, you’re also trying to turn a profit—that’s the end goal of every business. To make a profit, you have to be willing to work for it, and in some cases that means spending more money.
The [National Federation of Independent Business (NFIB)](http://www.nfib.com/content/resources/marketing/15-proven-ideas-for-low-cost-local-advertising-50356/) advises that small businesses make their presence known in their community through online business directories, press releases and sponsorships. You should also establish a social media presence to help build your business’s brand through Instagram, Facebook and even Snapchat. Create hashtag phrases that are relevant to your business and ask your customers to share them online. To really get the public interested, offer a prize for best-captioned picture.
Include your business’s message on the car wraps of your fleet. When people see your vehicles driving around it’ll start conversation and get people interested in what your business offers.
People love an experience: they tweet it, post it and blog it. Make your business’s fleet part of their experience and help it to become a media campaign, all you need to do is vehicle wrap, and the rest will follow. To learn more about small business and small business insurance with CoverHound, [click here](https://coverhound.com/business-insurance).
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