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Accounting & Financial Women’s Alliance (AFWA) is Empowering Women and Advancing Careers

CoverHound is thrilled to partner with the Accounting & Financial Women’s Alliance (AFWA) in our shared mission to empower women in accounting and finance. We invite you to join us on this transformative journey. Your story matters— and we can't wait to be a part of it!

Empowering Women and Their Careers: Meet the Accounting & Financial Women’s Alliance (AFWA) Header

The motivational board leader. The detail-oriented lead auditor. The strategic CFO. 20 years ago, these were probably men. But today, they might be just a few of the “Women who Count.”

Women are rapidly climbing the corporate ladder, continuously stepping into leadership roles across all industries. Women now hold more than 32% of senior management roles in mid-market businesses.  Even more impressive, the number of companies with female CEOs or managing directors has nearly doubled from 15% in 2019 to 28% today, according to Grant Thornton.

This progress is inspiring, but challenges remain. Gender bias, limited networking opportunities, lack of mentorship, and work-life balance issues still interfere with our path to success.

Together— we’re ready to change that. We are excited to announce that CoverHound will be part of an exciting partnership with the Accounting & Financial Women's Alliance (AFWA) in a mission to help women in all accounting and finance fields achieve long-term success.

AFWA has been supporting women in accounting and finance since 1938. It offers essential resources, educational programs, and a strong network. With 57 chapters nationwide, AFWA is committed to helping women succeed in business. 

“As an organization, we want to teach women how to overcome these barriers, reach their highest potential, and successfully handle and rise above such challenges.”
Cindy Stanley, CAE, Executive Director of Accounting & Financial Women's Alliance (AFWA)

Becoming an AFWA member can help you access a diverse network of empowered women leaders nationwide. It’s a community that understands your journey and provides you with the tools, knowledge, and support to excel. It’s also a perfect way to connect with fellow women who share your ambitions and drive. 

Join us on an inspiring journey as we explore what Accounting & Financial Women's Alliance (AFWA) offers and discover new professional heights together.

A Brief History of the Accounting & Financial Women's Alliance

The Accounting and Financial Women's Alliance (AFWA) was founded by Ida S. Broo in 1938 in Indianapolis, Indiana, and was originally known as the American Society of Women Accountants.

Ida Broo was the first woman in Indiana to practice as a certified public accountant. Her grit and determination were instrumental in overcoming significant barriers in the field. In fact, to gain the two years of experience necessary for the CPA exam, she worked for a CPA without pay. This was a significant sacrifice and an extraordinary demonstration of her commitment to the profession.

As a pioneer, she understood firsthand the challenges women faced in accounting and finance. This insight drove her to establish AFWA, an organization dedicated to supporting and advancing women in these professions.

For more than 80 years, the AFWA has honored Ida Broo's legacy by providing professional development, networking opportunities, and leadership training for women in finance. One of its notable initiatives is the Women Who Count Awards, which recognize women who empower and lead with passion and integrity.

What Does it Mean to Be a Member of the Accounting & Financial Women's Alliance?

AFWA supports its members through targeted professional development workshops, leadership training programs, and networking events. These efforts are designed to help women attain and excel in leadership roles. 

As one of AFWA’s continuing professional education speakers, CoverHound’s very own COO, Caitlin Saenz, embodies this belief and reinforces the strong partnership between CoverHound and AFWA. This collaboration enriches the resources available to AFWA members, helping them build, protect, and grow their careers within a supportive community.

“I want the people we work with to know that we collaborate with strong, powerful partners who are committed to making changes, especially for women in industries that are slower to transform.”
Caitlin Seanz, COO, CoverHound

AFWA's local chapters are just as active and supportive as the national organization. They engage in community service, training, education, professional development, mentoring, and networking. These chapters actively contribute to their communities while supporting members' growth and demonstrating their impact.

AFWA also offers scholarships through its active foundation, supporting individuals entering accounting and finance. Recently, they participated in a fun Gangster Ghost Tour fundraiser to boost scholarships for women pursuing careers in these fields.

The Women Who Count Conference

“One of the most valuable aspects of our organization, which is difficult to quantify, is the mentoring and various networking opportunities we provide.”
Cindy Stanley, CAE, Executive Director, Accounting and Financial Women's Alliance (AFWA)

Every year, the Women Who Count Conference gathers more than 200 accounting and finance professionals from across the nation. This year's conference will be held from October 23 to 26. Apart from accounting and finance, CoverHound will provide insights into custom insurance solutions centered around women in these fields.

Expect a collaborative and educational atmosphere, offering attendees the opportunity to earn 21 Continuing Professional Education (CPE) credits through NASBA-sponsored sessions. These sessions cover both technical skills and professional development, providing comprehensive learning experiences.

In addition to the educational sessions, attendees can participate in leadership training and access a variety of career resources, fostering growth and networking opportunities within the industry.

Build, Protect, and Grow Your Career with the Right Community

Building a finance career isn’t always easy. You might face gender bias, limited resources, and various professional risks. It can be a lot to handle, but remember, you’re not alone. You can overcome these challenges and thrive with the right training, a supportive community, and proper security. If you’re ready to transform your career, take the first step by joining the AFWA community.

Empower Your Business Confidently with CoverHound

One thing we’ve learned in our partnership with Accounting and Financial Women's Alliance (AFWA) is that their members put their customers at the center of their work. So do we.

AFWA and CoverHound work together to provide you with a nurturing space to thrive both professionally and personally.

AFWA’s extensive network provides mentoring, networking, and professional development opportunities to help you overcome obstacles. CoverHound supports this mission by offering hands-on assistance and customized insurance solutions to protect you and your business as it grows. This way, you can focus on your career without worrying about financial setbacks that may come along the way. Book a consultation with us today!

“The kind of partnership we seek to support our small businesses and CPAs ensures that, whether you are an individual looking for insurance or other resources, we can provide valuable connections and assistance.”
Shane Schaefer, Conference & Education Director, Accounting and Financial Women's Alliance (AFWA)

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Insurance shopping simplified

Review personalized quotes, select coverages, and buy online - Everything insurance, all-in-one-place.

Insurance shopping simplified

Review personalized quotes, select coverages, and buy online - Everything insurance, all-in-one-place.
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