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When you think of the word hypnotist, do you envision a stage performer commanding a partygoer to act like a chicken? Or do you picture a serious psychological professional in a clinical setting? Hypnotists in popular culture often have a reputation for being entertainers rather than mental health practitioners. That means clinical hypnotists must win over clients' trust in order to build up their client base and positive reputation. So, how can hypnotists really boost client confidence?

Start with the basics, like business insurance for hypnosis. Only after you establish the baseline logistics and legality of your practice can you comfortably treat clients. You'll also need the right combination of education, experience, and professional credentials.

Carry Proper Accreditation

It turns out not all hypnosis certificates are created equal. Dr. Eric Willmarth points out for the American Psychological Association that people can technically obtain a hypnosis certification over a weekend. "You have thousands of lay hypnosis schools that are willing to train anyone who will pay the tuition."

This means professionals who want to ensure they're getting a proper education should thoroughly research courses and certificates before enrolling. Who is teaching the course? Which professional organizations recognize it? What kind of undergraduate and graduate degrees do you need to enroll?

Although legitimate courses are a lot of work—often requiring hours of workshops, individual training, and practice—they are worthwhile. The right training sets you up to truly understand and help your clients. Plus, when patients are scanning your walls for accreditation, they'll feel more secure seeing a recognizable certificate.

Join the American Society for Clinical Hypnosis

What is the American Society of Clinical Hypnosis? In their own words: "The largest U.S. organization for health and mental health care professionals using clinical hypnosis." This organization accepts only licensed healthcare workers with graduate degrees. It then focuses on connecting members with a community for constant learning and growth. Meeting its requirements demonstrates to your clients that you're serious about hypnosis—and helps you keep up on important industry developments.

Set Professional Boundaries with Clients

Hypnosis often addresses deeply personal conditions, ranging from general anxiety and depression to specific phobias, habits, and physical symptoms. But true professionals can tackle personal issues with healthy professional boundaries firmly intact. It helps to develop a code of ethics for your practice. Examples include:

  • Develop best practices for communicating with clients via phone, email, etc.
  • Obtain written consent before starting treatment with a client.
  • Maintain firm distance between your personal and professional lives.
  • Prioritize client confidentiality and consent at all times.

Maintain Client Confidentiality and Security

How do you plan to protect your client records in an age of increasing hacks and data breaches? Cybersecurity is important, even for the smallest private practices. Many healthcare professionals these days carry cyber insurance to minimize the harmful effects of a potential breach. Explaining to your clients the measures you take to keep their information private goes a long way toward earning trust.

Carry Business Insurance for Hypnosis

How well you mitigate the effects of a disaster—ranging from property damage to liability lawsuits—will affect your reputation. Business insurance for hypnotists exists to protect you, your premises, and your clients from potential fallout after a covered event. Visit CoverHound for more information on commercial insurance and get a free quote.

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