I spent two months last summer interning with CoverHound and, I’m happy to report, it truly was an invaluable experience. Joining when there were only three people on staff, I not only was able to work closely with the CEO, CMO, and CTO and gain insight into all facets of the business, but I was also able to feel like a valuable member of the team.
While everyone in the office had his own set of responsibilities, it was a very collaborative environment and most decisions seemed to involve everyone in the room. I was able to be an active participant in important discussions concerning the company’s strategic direction and positioning -- and while I had various projects throughout the summer, a favorite task was developing the company’s tagline. After some brainstorming sessions that dead-ended in dog puns, the process culminated with me leading a discussion that tackled some vital branding questions and, ultimately, resulted in a tagline we all really liked (‘Compare with Confidence’).
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